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Develop, coordinate, evaluate, and exercise
plans to communicate with internal stakeholders (employees,
corporate management, etc.) external stakeholders (customers,
shareholders, vendors, suppliers, etc.) and the media (print, radio,
television, Internet, etc.)
A.
The Professional’s Role is to:
1.
Establish Programs for Proactive Crisis
Communications
2. Establish Necessary Crisis
Communication Coordination with External
Agencies(local,
state, national government, emergency responders, regulators,
etc.)
3.
Establish Essential Crisis Communications with Relevant Stakeholder
Groups
4.
Establish and Exercise Media Handling Plans for the Organization and
its Business Units
B.
The Professional Should Demonstrate a Working Knowledge in the
Following Areas:
1.
Identify and Develop a Proactive Crisis Communications
Program
a.
Internal (corporate and business unit level)
groups
b.
External groups (customers, vendors, suppliers,
public)
c.
External agencies (local, state, national governments, emergency
responders, regulators, etc.)
d.
Media (print, radio, television, Internet)
2.
Establish Essential Crisis Communication Plans with External
Agencies as appropriate.
a.
Develop ongoing procedures/tools to manage relationships with
multiple agencies as appropriate
(1)
Local/state/national emergency services
(2)
Local/state/national civilian defense
authorities
(3)
Local/state/national weather bureaus
(4)
Other governmental agencies as appropriate
3.
Establish Essential Communications Plans with Internal and External
Stakeholders to
ensure they are kept informed as appropriate
a.
Develop ongoing procedures/tools to manage relationships with
multiple stakeholders as appropriate
(1)
Owners/stockholders
(2)
Employees and their families
(3)
Key customers
(4)
Key suppliers
(5)
Corporate/headquarters management
(6)
Other stakeholders
4.
Establish Essential Crisis Communications Plans with the Media
outlets
a.
Develop ongoing procedures/tools to manage relationships with the
media
(1)
Print (newspapers, journals,etc.)
(2)
Radio
(3)
Television
(4)
Internet
5.
Develop and Facilitate Exercises for Crisis Communication
Plans
a.
Establish exercise objectives annually
b.
Coordinate and execute exercises
c.
Debrief and report on exercise results, including action plans for
revisions
Copyright
2004 DRI International
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